Trusted Collaborators
The organizations implementing FutureHotelier combine scientific research with commercial expertise to ensure that the platform is reliable, technologically advanced, and effective in practice.
CERTH
Centre for Research and Technology Hellas (CERTH): The FutureHotelier project is implemented within the framework of a strong collaboration between leading research and technology organizations. The combined experience and expertise of the partners strengthen the platform, supporting innovation and ensuring the quality of the project at every stage. Each partner brings specialized knowledge that contributes decisively to the development and utilization of the platform’s capabilities.
The Futurecats
TheFutureCats: A company with expertise in the tourism sector and a strong focus on innovation. With deep knowledge of advertising techniques, the company ensures targeted campaigns that highlight the needs of hotels and strengthen their visibility in the market. Its participation in the development of the platform enhances the flexibility and effectiveness of advertising targeting, improving the overall experience for hotels and their guests.
The implementation of FutureHotelier is closely linked to the strategic objectives of the Region of Central Macedonia, which focuses on the productive and competitive transformation of the region. More specifically, the project supports the Region’s Specific Objective for the development of research and innovation capabilities, strengthening collaboration between research organizations and businesses in the tourism sector.
The Region’s goal is to create a high added-value environment through programs that promote innovation in digital technologies and strengthen the local ecosystem. FutureHotelier, as part of this framework, leverages artificial intelligence and advanced pricing technologies, contributing to the transition of hotel businesses in the region toward a more competitive and sustainable operating model.
The collaboration between CERTH and TheFutureCats combines research knowledge with commercial application, supporting the Region’s strategic objective of strengthening innovation and productivity in the tourism sector.