Scope & Objectives
FutureHotelier combines the innovation of artificial intelligence with PMS-based data analysis, providing hotels with predictive tools for demand forecasting and capabilities for automated, personalized dynamic advertising.
Core Idea
The idea behind FutureHotelier is to create a flexible and efficient platform that offers hotel operators modern automation tools, such as dynamic pricing and personalized advertising. The use of artificial intelligence algorithms, developed as part of the collaboration with CERTH, enables real-time data analysis and utilization.
On behalf of TheFutureCats, commercial expertise is provided to ensure the optimal use of the platform in the tourism market, helping hotels improve their sales strategies and strengthen their performance. Therefore, FutureHotelier is not merely a technological tool, but an integrated solution that adapts to the specific requirements of each hotel property.
Objectives
The main objectives of FutureHotelier include:
- Predicting empty rooms through artificial intelligence algorithms that analyze and adjust pricing and availability strategies.
- Creating personalized advertising campaigns with AI that promote unsold rooms in a personalized way and help maximize occupancy.
- Strengthening the connection between hotels and PMS systems for instant updates and real-time analysis.
- Unifying research and commercial application: FutureHotelier is an example of a successful connection between the research sector and commercial activity, with CERTH ensuring the technical excellence of the algorithms and TheFutureCats ensuring the product’s adaptation to the real market. This enables the project to meet both the needs of the tourism sector and the demands of the modern market.
Services
FutureHotelier provides a range of specialized services that meet the modern needs of hotels:
- PMS integration for analyzing each hotel’s historical booking and occupancy data, creating a future-oriented, dynamic demand archive.
- Prediction of empty rooms based on historical data, enabling hotels to adapt their strategies for maximum occupancy.
- Automated dynamic pricing: Room rates are adjusted in real time based on demand and other parameters, ensuring optimal performance of unsold rooms and revenue maximization.
- Dynamic personalized digital advertising campaigns powered by artificial intelligence, automatically delivered to targeted audiences, helping cover occupancy gaps and increase the performance of every unit of advertising spend.